approach ASSESS: Creating effective photographic solutions requires a detailed assessment and solid understanding of the clients business, market, competitors and goals. CREATE: The creative process is approached as a well orchestrated balance of processing information and exploring ideas in pursuit of that perfect solution for often complex visual problems. From custom concepting to shooting to comp, it takes true focus and commitment to take a good idea and make it come to life as a great image. SOLVE: Solving the challenge goes far beyond simply completing the project. To solve is to succeed; and success here is determined by meeting all objectives, working within schedules and budget, positive response, and exceeding expectations and goals.